… CRM software!

In case you are not familiar with CRM software, here is a very basic description of some things you can do:

• Contact management: Records of all companies and persons your business interacts with. This includes customers, partners, competitors etc and the relationships between them.
• Sales automation: Management of leads (persons that may lead to a sale), campaigns (which generate leads), opportunities (interest of a company in buying your products / services).
• Issue tracking: A light help desk module, allowing you to record your customers’ problems and the solutions provided.
• Scheduling: This is a more or less standard PIM (Personal Information Manager) keeping track of meetings, to-do lists and other events or tasks.

The CRM market is huge, as literally every business has such needs. People were performing most of these tasks before computers appeared, so everyone can understand why such software can be useful. Of course it wasn’t always called CRM / SFA (salesforce automation) but it was always about the same thing: making sales and keeping customers satisfied.

Moreover I will happily work on such a product, although it sounds boring. I find it helpful (if not necessary), I have experience on the domain and I can find problems with most existing solutions I have seen (and I have seen quite a few).

It’s early to start talking about the specific things I want to put into my product and what niches I am after, but I will as development goes on.

As you probably noticed I don’t have a name for my product. So ProductX will have to suffice for now ;-)