It’s now almost a month since I started thinking about getting professional logos designed, both for the company and for MagnaCRM. As in most things I started by doing some research: I re-read some relative blog posts (Userscape, ComponentFactory part I - part II - part III, CaseDetective part I - part II - part III) and searched the net for design firms asking for quotes from some designers. Moreover I payed special attention to services like Design Outpost and Guru.com.
I posted the MagnaCRM logo project to Design Outpost mostly as an experiment. That turned out to be a good decision. Design Outpost is basically a forum where you set a project, specify the amount you intend to give and then various designers submit their proposals. Since I had set a max budget of $750 for both logos I decided to bid just $170 in Design Outpost, so that if I wasn’t pleased I could go with another designer. The process was smooth and I received quite a few concepts:








The one that I liked best and decided to keep as final (after some revisions) is this:

Offers from designers ranged from $200 - $800 per logo. I made my mind up to go with LogoWorks for the Rapid Signal logo. They have 3 packages, each one offering a different amount of initial concepts. Prices are $299 (for 4-6 concepts) - $449 (for 6-8 concepts) - $599 (for 10-12 concepts). You can start with the lowest package and if you want more concepts pay the difference to upgrade. The initial concepts were these:






I went with a mix of no 5 and 6 and after a slight revision I ended up with the final logo:

The process was good although the revision process is quite slow: 3 business days for each revision.
Overall I like the logos a lot although I think the MagnaCRM one is my favorite. My only concern now is how to spell MagnaCRM. Probably I will keep MagnaCRM since neither magnacrm nor Magnacrm are easily readable.
Now I have to find someone to re-do the site and create some templates for MagnaCRM. Finally I must decide which icons to buy and then no more design related worries for some time!