December 2, 2005

Google Analytics

Filed under: Products and Services — Dimitris Giannitsaros @ 13:21

I use Google Analytics since it went live and I find it quite useful. My main problem are the titles of the various reports. I understand where Google Analytics come from (Urchin) but things are pretty hard for me to find. For instance to find your referrers, you have to follow one of these paths:

  • Marketing Optimization » Visitor Segment Performance » Referring Source
  • Marketing Optimization » Marketing Campaign Results » Source Conversion

I can’t remember this for the life of me. I would prefer a title like “Referrals” or “Came from”, because now I just click around until I find it :-)

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